On May 17, 2017, Disney Originals’ “Easy Dance Move” became a viral sensation.
The viral sensation was born on the “Easy Dancing” page of Disney’s social media platform Instagram.
The popular clip, which features Disney characters and choreographed dance moves performed by celebrities such as Zara Larsson, Pharrell Williams, and Kim Kardashian West, was shared more than 1.2 million times by the end of May.
Since then, it has garnered more than 100 million views and inspired countless variations on the meme, including an “easy dance move” of Disney characters that included a “clap” or a “thunk” sound effect.
“Easy dance move”-inspired videos quickly gained popularity on social media and became a popular trend among Disney Origins fans.
The “Easy dancing” page was featured on ABC’s “Good Morning America” and the BBC’s “Dancing with the Stars.”
By late May, the video had reached more than 300 million views on Instagram.
On June 7, 2017 at 10:21am ET, the “easy dancing” meme was shared over 1,000 times on the Disney Origination YouTube channel.
“We were shocked when we saw how popular it was and how many people were sharing it,” said Adam Vey, creative director at Disney Origines.
“It was a big turning point for the YouTube community.”
The viral moment quickly spread beyond the YouTube platform.
On Twitter, users were praising the Disney characters for their dance moves and the ability to do them in a manner that is authentic to Disney.
Many users commented on the videos’ high-quality, Disney-style music, and encouraged fans to share their own videos of their own characters performing.
“This has really opened up the world of Disney Originations to everyone,” said Vey.
“In fact, we saw so many new fans starting to discover the Disney brand on the internet and to see the incredible work that the team has done in bringing these characters to life.”
Within days, the meme’s popularity spread to Facebook, Instagram, and YouTube.
As of August 1, 2017 the “easiest dance move meme” had been shared nearly 2 million times.
The following day, Disney tweeted a link to a fan page featuring the meme.
The image shared by the page had a caption reading, “We created a video for our #easydancing #DisneyOriginals fans who want to learn how to do easy dance moves on Instagram, Facebook, and Twitter.”
In just a few days, Disney’s YouTube page had received more than a million hits and the hashtag #easydjay was trending on Twitter.
The #easyjay meme was quickly picked up by other social media platforms.
“For us, this was a great moment,” said Lizzie Daugherty, Disney social media director.
“The original Easy Dance Move video has been seen by over 2 million people on Instagram and Facebook.
“The video has brought us the best reactions we’ve ever had to the characters in our Disney Originating brand, and we are so grateful to the Disney team for their creative support,” said Michelle Kohn, President and Creative Director, Disney Entertainment Digital Networks. “
Over the last month, we have seen a massive increase in views and subscribers from the original video on Instagram alone, which is a testament to how powerful the #easy djay video has become.”
“The video has brought us the best reactions we’ve ever had to the characters in our Disney Originating brand, and we are so grateful to the Disney team for their creative support,” said Michelle Kohn, President and Creative Director, Disney Entertainment Digital Networks.
“Our fans have become so involved in the ‘easy dance’ and our videos are now a part of the Disney family.”
In addition to the “official” video, the Disney Team has worked to create “Easy DJ” videos, which are essentially fan-made remixes of the original clip.
These fan-created videos have racked up more than 3 million views, and now have more than 50 million views.
As the number of “Easy Dj” videos increases, the popularity of the “Dance with the Disney Legend” meme has increased.
“A few of our fans have suggested the hashtag DanceWithTheLegend and are working to create a remix of the ‘Dance With the Disney Legends’ video,” said Kristin Laut, Facebook community manager for the “Disney Legends” brand.
“That’s why we are excited to announce that the #DanceWiththeLegend meme has also received more views and has over 1 million likes!”
“Easy Dances” became the most popular meme in the Disney Family Facebook fan page on June 8, 2017.
Over the next few days as more and more fans joined the #EasyDances social media community, the “#DancewiththeLegend” meme reached more and over 1.5 million views per day, surpassing the popular “Dancer” meme and becoming the most-shared meme in Disney Family history.
“With the support of the